• HEWLETT PACKARD NEW DAVIS CUP SPONSOR0March 03, 2010

    HEWLETT PACKARD NEW DAVIS CUP SPONSOR

    The ITF announced today that HP, the world’s largest technology company, has become an international sponsor of its premier team...
  • THERE ARE ONLY TWO WAYNE ROONEY’S!0March 01, 2010

    THERE ARE ONLY TWO WAYNE ROONEY’S!

    Wayne Rooney has taken on an unlikely opponent in a new television ad campaign for Coca-Cola’s isotonic sports drink Powerade...
  • MAN UTD TAKEOVER IMMINENT?0March 01, 2010

    MAN UTD TAKEOVER IMMINENT?

    It is reported that city financiers from from Manchester are in secret talks over a potential takeover bid of the worlds...
  • SPORTS & ALCOHOL SPONSORSHIP REPORT WELCOMED0March 01, 2010

    SPORTS & ALCOHOL SPONSORSHIP REPORT WELCOMED

    The alcohol and advertising industries have welcomed a study that claims that a ban on alcohol sponsorship would not curb...
  • GATORADE END WOODS’ SPONSORSHIP0March 01, 2010

    GATORADE END WOODS’ SPONSORSHIP

    Tiger Woods has been dropped by another sponsor after energy drink company Gatorade confirmed they had ended their relationship with...
  • VANCOUVER 2010 SMASHING VIEWER RECORDS0March 01, 2010

    VANCOUVER 2010 SMASHING VIEWER RECORDS

    The International Olympic Committee has estimated that half the world’s population – about 3.5 billion people – will have watched...
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