At SPORTSMARKETING.IE, we get alot of emails about how to get into the sports marketing industry. In Ireland, the sports marketing industry is a very niche market with a few small players compared to the global sports marketing industry. Part one of these three posts explores the Irish market and potential opportunities.
Horizon sports managament was set up by UCD Smurfit Business School Graduate, Conor Ridge and is a sports management and marketing company with offices in Ireland and the UK. Clients of Horizon Sports Management include David Gillick and Irish Open winner Shane Lowry. Click here for contact details on Horizon.
PLATINUM ONE GROUP is a Sports Marketing and Events Company with pan-European operations. They have offices in Ireland and the UK, while also serving their customer base in other European markets. The diverse range of services offered by PLATINUM ONE include Sports management, Athlete representation, Sports PR, Sports sponsorship, Event creation and Event management. Some of their notable achievements have being bringing Real Madrid to Ireland last summer (2009) and organising training camps for Barcelona FC. To contact Platinum One, Click here.
Wilson Hartnell PR offers a total service, which includes advising on potential sponsorship opportunities; liaising with the appropriate sporting authorities; creating innovative programmes to drive the sponsorship; ongoing corporate hospitality programmes and evaluating the success of the sponsorship.WHPR has also worked with companies to create local Irish programmes where a sponsor is involved in major events such as the Olympic Games or the World Cup. WHPR take on graduates on a two week internship where they have an active role in the day to day operations of the company. Roddy Guiney is the contact at WHPR and their contact details can be found here.
SPORTSMARKETING.IE, established in 2008 by two UCD Smurfit Business School Graduates, Conor Dunne and Dave Power provides sports marketing news from Ireland, UK, and Internationally on a daily basis. The website attracts up to 800 visitors per day and SPORTSMARKETING.IE are now consulting with GAA clubs and aiding them in generating the maximum revenue from their sponsorship agreements as well as identifying possible opportunities for growth. SPORTSMARKETING.IE has recently launched RATEMYCOURSE.IE, a website which now has over 300 of Ireland’s golf courses signed up and allows golfers to rate courses that they have played. If you wish to contact SPORTSMARKETING.IE, click here.
The IRFU (Irish Rugby Football Union) is a small organisation in marketing terms. Their offices are based at 10/12 Lansdowne Road and contact details can be found here. The marketing manager of the IRFU is Padraig Power.
The GAA, although an amateur organisation is probably the most professional and well run of all and is a great example of how a sporting organisation can maximise their revenue potential. Their offices are based at Croke Park, Dublin and contact details can be found here.
If you require any additional help or would like the opportunity to write some articles for SPORTSMARKETING.IE contact conordunne@sportsmarketing.ie or davepower@sportsmarketing.ie
