SPORTSMARKETING.IE has exclusively learned that Hyundai and Lucozade Sport have signed up as joint sponsors of ITV’s World Cup coverage.
The multi-million-pound deal will include 32 live games, highlights and online coverage during the month-long tournament that takes place in South Africa in June and July next year.
The two brands have agreed a similar deal to Budweiser and EDF, who were joint sponsors of ITV’s coverage of the 2006 World Cup.
Hyundai is the official automotive partner of the Fifa World Cup, while Lucozade Sport is the official sports drink of Team England.
ITV is understood to be in negotiations with the BBC about how to split coverage of the 64 matches.
