YouTube is to launch a sport hub featuring official video content from some of the world’s leading sport organisations and events including the Paralympic and Commonwealth Games.
The Google-owned video site has signed a multi-territory deal with SportAccord, a body which represents international sports federations, to create the Sports Hub.
It will feature video content including live matches, interviews and behind-the-scenes from multiple sporting events and organisations, including athletics, skiing and darts.
Chad Hurley, co-founder and CEO of YouTube, said, “We are confident that the Sports Hub will create new promotion opportunities for a wide variety of associations and enable them to reach both existing and new sport fans around the world with their content.”
Hein Verbruggen, president of SportAccord, said, “This is an amazing opportunity for our members and sport to enhance their presence online.”
The Sports Hub is expected to launch in the spring.
SportAccord members include the IAAF (International Association of Athletics Federations), ICC (Internation Cricket Council) and ITU (International Triathlon Union).
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