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HEWLETT PACKARD NEW DAVIS CUP SPONSOR
The ITF announced today that HP, the world’s largest technology company, has become an international sponsor of its premier team... -
SPORTS & ALCOHOL SPONSORSHIP REPORT WELCOMED
The alcohol and advertising industries have welcomed a study that claims that a ban on alcohol sponsorship would not curb... -
GATORADE END WOODS’ SPONSORSHIP
Tiger Woods has been dropped by another sponsor after energy drink company Gatorade confirmed they had ended their relationship with... -
VANCOUVER 2010 SMASHING VIEWER RECORDS
The International Olympic Committee has estimated that half the world’s population – about 3.5 billion people – will have watched... -
SPORT SPONSORSHIP DEALS UP 15%
The number of new sponsorship deals signed last year was 15% up on 2008, new figures have shown, SPORTSMARKETING.IE has...