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INTERNATIONAL NEWS Archive
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HEINEKEN CHAMPIONS LEAGUE CONCERT
The Heineken initiative revolves round creating a spoof event on the night of the Champion’s League football match when Real... -
NETWORKS SCORE WITH SWIFT NFL ADVERTISING SALES
NEW YORK (Mediaweek) – Another sign that advertising is in recovery mode: The “upfront” marketplace for NFL spots — as... -
BUTTON & HAMILTON IN NEW VIRAL CAMPAIGN
Vodafone has launched a viral campaign featuring the two Formula 1 drivers Jenson Button and Lewis Hamilton. In the ad,... -
OIL SPILL POLLUTING BP’S MOTOR SPONSORSHIP?
Everybody in America and The United Kingdom should be aware of the catastrophe that looms in the Gulf of Mexico,... -
BRING YOUR BRAND TO LIFE THROUGH SPONSORSHIP
When brands consider sponsorship properties, they aim to maximise external opportunities – increased brand recognition, brand awareness, loyalty, customer numbers...