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	<title>SPORTS MARKETING .IE</title>
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	<description>Daily updated sports marketing news stories from Ireland, UK, and Internationally.</description>
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		<title>LUCOZADE SPORT PARTNERS WITH BABA</title>
		<link>http://sportsmarketing.ie/2010/06/lucozade-sport-partners-with-baba/</link>
		<comments>http://sportsmarketing.ie/2010/06/lucozade-sport-partners-with-baba/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 13:04:00 +0000</pubDate>
		<dc:creator>sportsmarketing</dc:creator>
				<category><![CDATA[HOME]]></category>
		<category><![CDATA[UK News]]></category>
		<category><![CDATA[British Amateur Boxing Association (BABA)]]></category>
		<category><![CDATA[Lucozade Sport]]></category>
		<category><![CDATA[sports marketing. ie]]></category>

		<guid isPermaLink="false">http://sportsmarketing.ie/?p=2073</guid>
		<description><![CDATA[Lucozade Sport has struck a deal with the British Amateur Boxing Association (BABA) to become its first official nutrition partner.
As part of the three-year deal, Lucozade will work with GB Boxing’s nutritionist, Mark Ellison, to integrate its range of sport nutrition products into a performance programme.
As an official partner to BABA, Lucozade Sport will support [...]]]></description>
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		<title>HEINEKEN CHAMPIONS LEAGUE CONCERT</title>
		<link>http://sportsmarketing.ie/2010/06/heineken-champions-league-concert/</link>
		<comments>http://sportsmarketing.ie/2010/06/heineken-champions-league-concert/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 09:06:56 +0000</pubDate>
		<dc:creator>sportsmarketing</dc:creator>
				<category><![CDATA[HOME]]></category>
		<category><![CDATA[INTERNATIONAL NEWS]]></category>
		<category><![CDATA[Heineken Champions League Concert]]></category>
		<category><![CDATA[sports marketing. ie]]></category>

		<guid isPermaLink="false">http://sportsmarketing.ie/?p=2068</guid>
		<description><![CDATA[The Heineken initiative revolves round creating a spoof event on the night of the Champion&#8217;s League football match when Real Madrid played AC Milan. Heineken convinced university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a classical concert on that night, thus missing the big match. A total [...]]]></description>
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		<title>NETWORKS SCORE WITH SWIFT NFL ADVERTISING SALES</title>
		<link>http://sportsmarketing.ie/2010/06/networks-score-with-swift-nfl-advertising-sales/</link>
		<comments>http://sportsmarketing.ie/2010/06/networks-score-with-swift-nfl-advertising-sales/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 22:58:04 +0000</pubDate>
		<dc:creator>sportsmarketing</dc:creator>
				<category><![CDATA[HOME]]></category>
		<category><![CDATA[INTERNATIONAL NEWS]]></category>
		<category><![CDATA[NFL Advertising]]></category>
		<category><![CDATA[sports marketing. ie]]></category>

		<guid isPermaLink="false">http://sportsmarketing.ie/2010/06/networks-score-with-swift-nfl-advertising-sales/</guid>
		<description><![CDATA[NEW YORK (Mediaweek) &#8211; Another sign that advertising is in recovery mode: The &#8220;upfront&#8221; marketplace for NFL spots &#8212; as well as those for college football, which normally doesn&#8217;t begin until July &#8212; could wrap up by week&#8217;s end.
Sellers agreed they were close to completing their pro-football upfronts, but emphasized that they would have some [...]]]></description>
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		<title>SKY SPORTS WINS EURO 2012 RIGHTS</title>
		<link>http://sportsmarketing.ie/2010/06/sky-sports-wins-euro-2012-rights/</link>
		<comments>http://sportsmarketing.ie/2010/06/sky-sports-wins-euro-2012-rights/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 09:47:56 +0000</pubDate>
		<dc:creator>sportsmarketing</dc:creator>
				<category><![CDATA[HOME]]></category>
		<category><![CDATA[UK News]]></category>
		<category><![CDATA[BskyB]]></category>
		<category><![CDATA[Euro 2012 TV Rights]]></category>
		<category><![CDATA[Sky Sports TV Rights]]></category>
		<category><![CDATA[sports marketing. ie]]></category>

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		<description><![CDATA[The FIFA World Cup may just be getting into its stride, but already there is a winner emerging from the sidelines and it means additional costs for the England fans.
The satellite digital TV provider BSkyB has signed a deal with the organisers of Euro 2012, for the live TV rights to the qualifying matches leading [...]]]></description>
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		<title>BUTTON &amp; HAMILTON IN NEW VIRAL CAMPAIGN</title>
		<link>http://sportsmarketing.ie/2010/06/button-hamilton-new-viral-campaign/</link>
		<comments>http://sportsmarketing.ie/2010/06/button-hamilton-new-viral-campaign/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 09:35:21 +0000</pubDate>
		<dc:creator>sportsmarketing</dc:creator>
				<category><![CDATA[HOME]]></category>
		<category><![CDATA[INTERNATIONAL NEWS]]></category>
		<category><![CDATA[Jensen Button]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[sports marketing. ie]]></category>
		<category><![CDATA[Vodafone Viral]]></category>

		<guid isPermaLink="false">http://sportsmarketing.ie/?p=2053</guid>
		<description><![CDATA[Vodafone has launched a viral campaign featuring the two Formula 1 drivers Jenson Button and Lewis Hamilton. In the ad, created by Bartle Bogle Hegarty, the two Vodafone McLaren Mercedes drivers attempt to build their own car without the help of their engineering team. They use their Vodafone handsets to phone their support team and [...]]]></description>
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