Conor and Dave will be provding their opinions on the leading debates in the sportsmarketing industry. This will act as a forum for discussion with all site viewers.

Dave 09/06/09 BLOG POST

The lion’s tour has already gotten off to a great start. Reports have suggested that the tour can gain revenues of up to 4 million if it is successful on the pitch. These revenues are coming from television, merchandise and sponsorship.

Rory McIlroy recently identified the Ryder Cup as “pure hype” a great exhibition but something that is built upon the hype that surrounds it from all the sponsors involved. I think that the lions tour takes a similar role. It is hyped to the maximum, by HSBC and Sky Sports who are doing a fantastic job making me want to watch it every weekend. Sky are getting more and more like NBC, ESPN with regards to hype, if anyone has ever watched the Super Bowl they will understand the build up and commercial drive that is only challenged by boxing. However, I must admit I get taken away by it completely.

This is a great example of a sports broadcaster who has done so well in building up an event that has only gotten a combined 50,000 attendees in South Africa for the three games thus far, leaving us to believe that it is a non event in the Southern Hemisphere.

With regards to broadcasters, best wishes to Setanta on behalf of sports marketing. It was great to see someone challenge Sky, especially an Irish company driven on by some courageous values. Lets hope that they can survive, although with online subscription applications highlighting a comment that states “oops, there is a fault”, there is something very fitting and disturbing about this.

Finally, with 9,000 visitors this month alone, thanks very much to all that have had a look. Conor and I are delighted by this.

Feel free to get in touch, we get back to everyone that does.

Dave Power 09/06/09

18/05/2009

Conor (Sports Marketing .ie Director) Says:

Conor says…….As a Man U fan, it will humour me if Etihad become the new Man City sponsors, as It means “United” in Arab. We are getting a fabulous response to our Croke park survey, results will be posted early next week. Not as one was as one would think. Have your say if you havent already. For those thinking of getting into the sports marketing industry, I resommend IMG Internships, which are open for applications now on www.imgworld.com

14/09/2009

Dave (Sports Marketing .ie Director) Says:

I hope that those high up in F1 do not give in the powers of Ferrari. The sport of F1 is being completely ruined from organisations such as Ferrari investing crazy amounts of money in the car.

This does highlight the argument of having financial boundaries in all sports, should premiership clubs be capped on what they should spend.

The American model, whereby investment is capped allows teams who didn’t perform well in the previous season a better chance of success, this has been incredibly successful. This is a definite correlation between what is happening in F1 whereby Brawn were able to invest in the new car, last season before Ferrari. The result is a fairer championship whereby different teams win more often increasing the popularity of the game.

The difference with this is that the sport in my eyes is being harmed. Although Ferrari would be missed, F1 would and should still be considered the fastest motorsport out there. The lack of over taking the perception that the more money means the car wins the championship, not the driver is not good for the sport. The A1GP is an example of an championship where drivers are tested on their skills, this is appealing, with more over-taking then F1 is a better spectacle.