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LUCOZADE SPORT PARTNERS WITH BABA Lucozade Sport has struck a deal with the British Amateur Boxing Association (BABA) to become its first official nutrition partner. As...
HEINEKEN CHAMPIONS LEAGUE CONCERT The Heineken initiative revolves round creating a spoof event on the night of the Champion’s League football match when Real...
NETWORKS SCORE WITH SWIFT NFL ADVERTISING SALES NEW YORK (Mediaweek) – Another sign that advertising is in recovery mode: The “upfront” marketplace for NFL spots — as...
SKY SPORTS WINS EURO 2012 RIGHTS The FIFA World Cup may just be getting into its stride, but already there is a winner emerging from the...
BUTTON & HAMILTON IN NEW VIRAL CAMPAIGN Vodafone has launched a viral campaign featuring the two Formula 1 drivers Jenson Button and Lewis Hamilton. In the ad,...
MARKETING MARIA SHARAPOVA When Serena Williams took Centre Court at Wimbledon on July 3, 2004, few gave her opponent, 17-year-old Russian star Maria...
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    2011 MATCHPLAY SET FOR NEW DATE

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    PALMER & NICKLAUS OVERTAKE TIGER

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    ADIDAS VS. NIKE BATTLE – ADIDAS CEO INTERVIEW

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    NEW FREE SPORTS CHANNEL TO LAUNCH IN SWEDEN

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    USA FOOTBALL PROFITS FROM WORLD CUP

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    TG4 SECURE MAGNERS LEAGUE RIGHTS

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    RTE SECURE PREMIER LEAGUE TV RIGHTS

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    IRFU PLEAD CASE TO GOVERNMENT

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    WTA TOUR SIGNS NEW SPONSOR

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